Days, cities, and brands all evolve. Armazéns do Chiado are no exception. Partnering with Portuguese artist Vanessa Teodoro, I refreshed the iconic Lisbon brand's communication for the year 2022, featuring ambassador Olivia Ortiz.
The campaign's motto bridges "heart" and "art," intertwining Lisbon's vibrant spirit with the boundless realm of creativity embodied in the Armazéns do Chiado's fresh positioning. This fusion captures the essence of the city's cultural heartbeat pulsating through every artistic endeavor within its walls.